THE
PERFORMANCE
BOOSTER

Client: Assetto Capital
Type of work: Logo, corporate identity, website.

Type of client: Finance
Year produced: 2011

Entrepreneurial Corporate Finance is a structured process to develop shareholder value by preparing and developing a company towards a successful financial transaction.

That first paragraph is from this companys website, at the time I made their first logo and identity - I must admit I had no idea what that meant. But I knew that they were good people who helped a lot of businesses grow - and made a buck while doing it.

I also knew that the founder named the company after a certain tuning device/technique used in vintage Italian performance cars, a performance booster or the cherry on top if you will. And with that strathetic insight, I created a logo inspired by the logotypes of ecentric italian car brands of the golden age of automobile.

 

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